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Soba Osoba-August 9, 2021

How the hair salon Soba Osoba achieved better use of time

The move to online booking delighted the customers of the hair salon Soba Osoba. More than 80% are now booking their appointments entirely through the Zoyya app and they love it, because now they never forget to book their hair appointment on time.

I work smarter, not harder

Sintija was looking for a better, more modern solution because the previous appointment management in the notebook wasn't efficient. Read about how Zoyya helped her with this.

Profit Planning

90%

better use of time

Repeated visits

50%

more pre-scheduled appointments

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Why we introduced the Zoyya app

"We introduced the application for term organization and online booking for two reasons.

In Soba Osoba we strive to ensure a pleasant atmosphere and provide top service in every aspect of the business. That is why in the middle of the treatment we will not answer the phone call to book an appointment, nor will we leave the client waiting while we respond to Whats App messages. This made it difficult to order clients who wanted an appointment.

On the other hand, typing an appointment into a notebook was not effective. I didn't want to carry a notebook around in my spare time, nor could she be with two people at the same time. I wanted a better, more modern solution."

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How our clients reacted

More than 80% of them are booked through the application

"Clients are very satisfied. Over 80% of them book their appointments entirely through the application because they realized it's easier to get a slot and it's convenient for them. They have stopped calling and sending numerous messages via WhatsApp. They can now see all their past and future appointments transparently, quickly, and easily on their mobile phones. They also receive appointment reminders, which is great for both them and us. They don't forget about their appointments, and as a result, I don't waste any time that could have been given to someone else."

New clients who fit the Soba Osoba philosophy

"Although it wasn't my primary goal, I've noticed that Zoyya brings in new clients as well. Since my profile stands out among other salons there, women browse through and if they like the pictures and find it appealing, they book an appointment. Since scheduling is mandatory with me, Zoyya has proven to be a good channel for attracting new clients who appreciate this way of working. As a result, I gain clients who fit our business philosophy, making it easier to achieve long-term satisfactory cooperation."

What results did we get

More arrivals per client and better service

"Instead of investing effort in marketing and attracting new clients, I prefer to work more and provide higher-quality service to existing loyal clients. When clients have the appointment booking app on their mobile phones, while I'm finishing their treatment, we can discuss and book the next appointment right away. This way, they can't end up not getting a slot after 4 weeks because we're busy and have to wait until the 5th week, resulting in frustration from having to walk around with outgrown roots or sitting with grown-out nails. I've noticed that this way, certain clients who used to come 10 times a year now come 13 times. Additionally, I achieve better results with their hair because we maintain better continuity in their care."

Better organization and less stress

"Now I finally have access to all the appointments in the calendar whenever I want. It's very practical to have everything on my mobile phone. Before, I used to write everything down in a notebook that I didn't carry outside the salon, so I had to wait until I was at the salon to see the available slots, and that used to make me nervous. Other staff members also have access to the application on their phones, so now all the key people always have an overview of the business. The difference in organization is truly noticeable."

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What other providers say about Zoyya

We are proud to help providers improve their business and make their jobs easier every day.

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"Thank you for the app that saved my life literally, such a perfect thing 💜! I want to thank you because it's such a good app, our orders are coming in, and I don't even need to answer the phone anymore."

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Natalija Rušovački

Salon manager, Nomasvello

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